"Google is an avalanche and it has only just begun to tumble down the mountain," Jeff Jarvis writes in "What Would Google Do?", a new book that advises pretty much everyone -- you, your company, entire industries, the U.S. government -- to study and ape the online juggernaut, or risk getting buried.

You can read my Q&A with Jarvis here, including the author's thoughts on Google in China, Steve Jobs's health -- and how he himself will be Googley in responding to a mean two-star review on Amazon.