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  • Party for the press: a pre-Games warm-up for media

    Melinda Liu | Oct 18, 2007 07:01 PM
    Just about everything I see in Beijing these days feels like a rehearsal for the 2008 Olympic Games. Take the publicity operation for this week's 17th Communist Party Congress. Okay, the Olympics got scant mention in party chief Hu Jintao's 58-page political... More
  • Behind the 8 Ball

    Melinda Liu | Oct 12, 2007 11:10 AM

    I’m sure Chinese authorities are jittery about this heart-wrenching crackdown in Burma. I was in Rangoon the last time the junta moved against civilian demonstrators in such a shocking way. That was Aug. 8, 1988; as many as 3,000 Burmese died. Later, in June 1989, I thought of the gruesome scenes I witnessed in a Rangoon morgue when I saw bodies of dead Chinese protestors killed near Tiananmen Square. That’s another analogy China’s leaders would prefer to forget.

    Now Beijing’s close links with—and arms sales to—the junta are getting a lot more scrutiny than they’ve had for years. Imagery of Burmese soldiers using Chinese-made AK-47’s to shoot at civilians is not the sort of thing Beijing wants on television screens and YouTube as China prepares to host the 2008 Summer Games.

    There’s a less obvious, darker reason why China’s mandarins are nervous, too. Burma’s generals chose to crack down on the eighth day of the eighth month of 1988 partly because of numerology. Asians generally like the number 8, especially Chinese for whom 8 augurs good luck.

    For that reason, the Beijing Games are destined to kick off at 8:08 PM on August 8, 2008—which turns out to be the 20th anniversary of Burma’s earlier bloodletting. For Chinese organizers who hope to have every single heavenly body in auspicious alignment for the Olympics—including the weather, which is being manipulated by cloud-seeding—the curse of the figure 8 is an unsettling portent indeed.

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  • China's Jock Stars Lead Double Lives

    Jonathan Ansfield | Oct 11, 2007 09:38 PM
    Gymnast Cheng Fei is learning a tricky new balancing act. At the age of seven, she was drafted into China’s state-funded sport system. All it ever wanted out of her was Olympic gold, and she’s complied. Now commercial sponsors also fancy a piece of Cheng, at 18 a triple world champion. But under state rules, athletes are “managed” by their trainers, and only pocket half their endorsement proceeds. Meanwhile the state gymnastics federation is carefully limiting such transactions, stresses Xie Chunhui, of its marketing department. So when officials informed Cheng of her first solo advertisement—shot for a brand of toothpaste earlier this year—“she really didn’t get the concept” recounts pal Liu Xuan, a former Olympic champ turned screen starlet. She tells Newsweek that Cheng whimpered: “Is it alright if I don’t shoot it? I need to train.”

    For half a century, Chinese athletes knew nothing but training. Patterned after the rigid Soviet model, China’s sports machine has been tarnished by 90’s tales of doping which sank its female swimmers and of neglect that left one ex-wrestler scrubbing people’s feet for a living. Even today, the state builds, owns and effectively operates athletes from wee youth through retirement. Coaches’ careers still hinge on gold medals, and the guiding ethos remains glory to the nation, at most any cost. But in the past decade, the market has muscled in; today the business of sport rakes in approximately USD 5 billion a year, five times more than a decade ago. With that have come ads, agents, paparazzi and now blogs, thrusting cloistered kids into a dual role as celebrity jock stars.

    As the Beijing Olympics draw near, the sports system as a whole is leading a schizoid existence. Long-awaited reforms to free up the market and spend instead on fitness for the masses have been delayed, experts say, precisely because of the old-fashioned obsession with medal supremacy in 2008. The ranks of state recruits have swelled. China went to Athens in 2004 with its training wheels on—80 percent of the team were Olympic rookies—and finished three golds shy of the United States. It would beat the USA by eleven were the Games held today, the British Olympic Association concluded not long ago. “Right now, everything is about 2008,” sums up Hong Kong agent Rey Chiu, who represents Liu.

    Technically, federation officials remain the state-appointed agents of active athletes. But the more marketable the star, the more likely he or she will gain private representation—as Houston Rockets big man Yao Ming so amply showed. In turn, state teams are dangling fatter and fatter medal bonuses: up to hundreds of thousands of dollars in cash, plus villas and cars are dangled before state teams as medal incentives.
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