What Soho is to New York and Chelsea is to London, 798 is to Beijing. Four years ago Jessica Au studied the art community's struggle to survive demolition. With the Olympics just around the corner, authorities decided to give the expat-friendly enclave a reprieve.. Recently Au returned to find 798 undergoing another kind of transformation; here's what she found:
I was in Beijing during the sticky summer of 2004 when the fate of the city's
798 art district hung by a thin thread. Beijing's equivalent to London's
Chelsea art hub was facing the bulldozers. Rumors that the owners (Seven Star
Group) were on the brink of selling the hive of artist's lofts and studios to
make way for an electronics multiplex had been circulating for months. Then
something quite unprecedented happened. At the beginning of this year, China's
leaders announced that the area, also known as Dashanzi, should be preserved as
a "cultural landmark."
Four years have rolled by since I'd last visited 798 and I was curious to see
what had become of it. Just like every trip that I've made to China over the
last decade, I prepared myself for the inevitable feeling of shock and awe that
ensues when I'm confronted firsthand by China's ever-morphing landscape. But
nothing could have quite prepared me for the full-extent of 798s facelift. As
my cab driver swerved into the gates, I noticed the first of many new
additions: a neon sign welcoming visitors to the district.
The entrance to the district was buzzing with visitors. My cab driver laughed
hysterically as I gawked at the newly-built tree-lined streets, glossy billboards,
flower boxes, benches, public toilets, and the rows of luxury cars parked
inside. With the Olympics just around the bend, teams of workers stood toiling
away in the muggy afternoon heat, paving streets and erecting sign posts.
"This place used to be nothing but a dump," he said. "I didn't
even know it existed. Now people want to come here all the time. It's
famous!"
As I wandered through the site (some 2 million square feet) I marveled at the
number of newly opened cafes, bookstores, shops, bars, and galleries --
displaying everything from Lu Peng's latest works to a collection of
questionable stuffed sheep heads. Many prestigious foreign galleries have also
recently set up spaces, including Marella, Continuum, as well as the Ullens
Center for Contemporary Art (UCCA), a Belgian foundation, which owns the
world's biggest collection of Chinese art.
From humble beginnings, 798 had
seemingly mushroomed into China's premier hub for contemporary art, comparable
to Berlin's art district and New York's SoHo. Then, just when I thought that I
had seen it all, I stumbled across a gigantic, red-brick Nike store. It's
"Made In China" sneakers shamelessly on display.
Built on the grounds of a former military factory, artists first began
trickling into the Dashanzi district at the start of 2001. By 2002, the site
had become a place where not only China's avant-garde artists but curators,
directors and writers gathered. Just four years ago, the area was a warren of
dusty back alleys, galleries, studios, smokestacks and graffiti splashed on
faded factory walls. There were no signposts or proper streets. There was even
barely any running water or electricity. It was a bohemian ghetto of chaos and
creativity, which is exactly what had endeared me to the place.
So has 798 lost
its edge?
Ask any Beijinger what they think about 798 and they will tell you that they
either love it or hate it. Those that loathe it are usually of the
opinion that 798 has succumbed to the type of blatant commercialism that
characterizes China today.
Artists and gallery owners bemoan that as fashion
boutiques and swanky nightclubs have popped up on every corner, the area has
increasingly catered to tourists and casual visitors, rather than people who
are serious about art. Consultants now offer guided tours in English, Japanese
and Mandarin. And, together with the Forbidden City and Great Wall, 798 has
been designated an official tourist destination, with as many as 10,000 people
a day expected to visit during the Games, including Olympic athletes and heads
of states.
New galleries spring up so quickly that the listings in "City
Weekend" and other publications can't even keep up. "In 2003
there were very few galleries in 798 but they were showing very good
work," says Australian gallery owner Brian Wallace, whose Red Gate Gallery
was the first foreign-owned space for contemporary art in China. "Now it
has everything from high-end galleries to shop fronts and everything in
between. It can be quite frustrating for visitors to wade through all the litter."
Escalating rents have driven many artists out. Initially, they were attracted to the area because of its loft-like spaces, its
proximity to the foreign embassies (the only place that they were allowed to
previously exhibit their works), and above all cheap rents. Now all but a
sprinkling of artists have relocated to less pretentious areas such as Song
Zhuang, Bei Gao and Caochangdi Village. Rents have increased more than ten-fold
since 2001, meaning that some galleries and institutions are turning to more
lucrative activities to survive. These include using their spaces to promote
launches of big brands, like Sony and Motorola, and even foreign fashion shows.
Subletting too is a huge problem, with landlords often blatantly disregarding
tenant agreements. "It makes me sad to see how 798 has lost a lot of it's
soul in the face of commercialization," says Tamsin Roberts, whose own
gallery - Red T - was one of handful of places forced to vacate in March to
make space for a new, multi-story car park, ahead of the Olympic traffic.
"The land is still owned by the munitions factory. They don't check or
veto unsuitable galleries; they're just happy to sell spaces to the highest
bidder."
Arguably, there is no other art district in the world that is able to match
798s diversity and dynamism. The art on display is truly representative of the
entire Chinese scene, from photography to oil paintings, by all of the
country's leading lights, like Zeng Fengzhi, Cai Guo-Qiang and Zhang Xiaogang.
More importantly, Dashanzi has given China an internationally recognized art
district that is not only fostered by the government but is also pushing the
boundaries of what is considered acceptable.
"798 is very much representative of China coming to grips with its own
modernity," says Texan Robert Bernell, who was the first foreigner to move
his publishing company and bookstore Timezone 8 into 798 in 2001. "Chinese
contemporary culture was something that the government used to regard with
disdain. But art is the goose that laid the golden egg for them. And as much as
they don't necessarily approve of what is happening here, they have to let it
be." Whether or not 798 falls victim to its own success, Beijing's art
scene will continue to blossom for many a summer to come.