Manuela Zoninsein
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Nov 7, 2007 09:14 AM
The recent meltdown of Beijing's online ticket-sales system for
the 2008 Games came as a surprise to many -- and as a huge frustration
to millions of unsuccessful ticket purchasers. Beijing after all has
been so forward-leaning in erecting Olympics venues that at one point
China's leaders -- all nine of the top guys were trained as engineers
-- were politely advised to slow down construction to avoid completing
some buildings too soon. So well you might ask how organizers could
have fumbled the ball so badly on Oct. 30, when 1.85 million tickets
went on sale -- and the official sales website crashed after attracting
more than 8 million hits from eager buyers? Manuela Zonensein in
Beijing explains:
It seems Chinese authorities weren’t quite ready to serve the
people. Tuesday Wei Jizhong, a consultant to the Beijing Games
organizing committee, was quoted by the state-run Beijing News as
saying the vast potential size of the local audience means "first-come,
first-served doesn't fit China". When sales resume Dec. 10, organizers
will revert to a lottery system – similar to that used in the first
phase of sales last April--to determine who’ll be allowed to purchase
tickets. The organizing committee says this approach will adhere more
closely to “principles of fairness, impartiality, and convenience to
the public." And that’s about the only explanation the public has
received regarding last week's disastrous launch.
It’s still unclear how authorities could have underestimated – by
eight times – local demand for Olympics tickets. They hinted that
demand was inflated due to ticket hoarding and speculators; indeed
shortly after the first phase of ticket sales kicked off, Chinese
websites featured scalped tickets selling for as high as RMB 150,000
(more than USD 20,000).
Part of authorities’ explanation was that, with 1.3 billion people,
China has more aspiring buyers than Sydney or Athens, but around the
same number of tickets will be sold. Therefore the ticket-selling
mechanisms that served those two cities’ Olympics proved inadequate for
the task in China. Haven’t we learned by now that size matters? “What
was driving their expectations?” wondered David Wolf, President and CEO
of Wolf Group Asia, a technology communications firm, “That you're not
going to have more people [wanting tickets] than Sydney, Atlanta,
Sarajevo, Los Angeles?"
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