Daniel Gross
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Jan 27, 2009 11:18 AM
As I prepare to head off to Davos tonight, there are two main items
on my agenda: (1) find time to get at least 30 minutes on the slopes;
and (2) find an optimistic CEO. Last year, given the macroeconomic
climate, the crush of activities and the demands of work, (1) was
impossible and (2) was a lay-up. It's true that by January 2008,
the U.S. financial sector had started to implode and troubles in the
housing sector were spreading into the real economy. But the CEOs who
showed up at Davos, who were mostly CEOs of multinational firms, were
still very much looking on the bright side. The reason: the global
growth story was still intact. I remember speaking with the CEO of
Caterpillar, Jim Owens, who conceded that sales in the U.S. were soft
but was pleased that global sales were booming. Economists and
executives alike had bought into the "decoupling" theory -- the notion
that the rest of the world could continue growing even if the U.S., the
traditional engine of global growth, had gone into idle.
A year later, it's a much different story. It may still be difficult
to get away for some schussing. But it may be very difficult to find an
optimistic CEO. Caterpillar announced
Monday that the deteriorating global economy was forcing it to scale
back opeations and reduce employment by 20,000. And I notice that Ownes
isn't listed in the preliminary list of Davos Participants.
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