The Detroit Auto Show : Green and Glam

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The Detroit Auto Show

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Keith Naughton

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Can Detroit Go Green?

2:35 PM, January 13, 2008 | Comments (0)

This year's Detroit Auto Show, which opens to the media today, will be so overrun with green concept cars it should be renamed the Detroit Lawn and Garden Show. Hot off the wheels of its Washington Waterloo over the tough new gas-mileage regulations,...

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Green and Glam

Keith Naughton

Even Ferrari is trying to get in on the green act. It showed its F430 Spider Biofuel model that runs on 85 percent ethanol and 15 percent gasoline. It might sound like the ultimate in green washing, but Ferrari says it derived its it ethanol model from its Formula One Race cars that run on a mix of 10 percent ethanol and 90 percent gas. Adding ethanol even boosts horsepower, Ferrari claimed in a somber press release on its eco-racer.

That all sounds very high-minded. But what about those glam gals in body hugging gowns writhing all over the fabulous Ferraris? The Italian automaker is one of the few remaining exhibitors (Lamborghini is another) who still employ the old school auto show “models” to attract attention to its metal models. (And it still works). But there was something disconcerting about the sight of a Paris Hilton look alike rubbing her curvaceous caboose against the silver Ferrari with the green “Biofuel” logo on the hood. Still, the photographers and the slack-jawed journalists crowding around the Ferrari display couldn’t look away. Must have simply been a case of professional curiosity.

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