Before the month is out, I have to take note of a research article in the April issue of Psychological Science,
which concludes that when it comes to reading women’s non-verbal
signals—smiles, gaze, body language, tone of voice—men are complete and
utter illiterates.
Especially when it comes to figuring out whether she is saying (in
the family-friendly version): take me someplace where we can be
horizontal and engage in activities that have been known to perpetuate
the species. Or as scientists led by Coreen Farris and Richard McFall
of Indiana University put it, “Men perceive more sexual intent in
women’s behavior than women perceive or report intending to convey.”
I don’t mean to make light of this. Such misreading can lead to date
rape, and telling the woman that she led the man on makes the victim
feel complicit in her attack. Smiling, making eye contact, moving
closer, or touching someone on the shoulder can indeed convey romantic
interest—but all of these cues can also indicate “simple warmth,
friendliness, or platonic interest,” the scientists note.
As is usual in questions like this, evolutionary psychologists have
spun a theory to explain why men read “let’s have sex” into every
nonverbal cue. If a man misses a signal to have sex, he loses out in
the evolutionary sweepstakes. If he misreads an innocent signal as a
sexual one, the worst that can happen (from the male reproductive point
of view) is that he mates with a not-so-willing partner. In terms of
evolution, erring on the side of “she wants sex” is a better, more
adaptive strategy than erring in the other direction, missing such
signals. As a result, goes this argument, men are programmed to read
sex where no such message is intended.
No wonder “men consistently rate female targets as intending to
convey a greater degree of sexual interest than do women who rate the
same targets,” write the scientists. In a survey of university women,
67 percent said male acquaintance had misread friendliness as a sexual
come-on.
According to the new study, however, it’s not just that men read sex where no sexual invitation is intended. Men can’t read any
signals right. The scientists had 280 straight, undergraduate men and
women look at a series of full-body photos of women, and categorize
them as friendly, sexually interested, sad, or rejecting. The
scientists selected the photos that were clearly one or another, then
had a new group of 80 men and 80 women categorize the women in the
photographs. A “correct” answer was one that agreed with the vast
majority of raters in the first group, since only (seemingly)
unambiguous photos were shown to this second, test group.
In every category, women categorized more images correctly than men
did. Men were more likely than women to miscategorize a
friendly-looking woman as indicating sexual interest,
but—crucially—they also flunked out when it came to recognizing photos
showing sexual interest: men were more likely than women to misidentify
sexually interested targets as merely friendly, by 37.8% vs. 31.9%. In
short, “men were more likely than women to misperceive friendliness as
sexual interest, but they also were quite likely to misperceive sexual
interest as friendliness,” the scientists found. “Men were
significantly less sensitive to the distinction between friendliness
and sexual interest”—in both directions, since they couldn’t tell when
women were sad as opposed to rejecting, either. Men “oversexualized
some women, but were quite likely to undersexualize other women.”
The take-home message is clear. Women can’t assume that men will understand anything they’re trying to convey.