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  • Eureka! How the Brain has 'Aha' Moments

    Sharon Begley | Jan 22, 2008 08:00 PM

    Think of one word that can form a compound word with “sauce,” “pine” and “crab.”

    I’ll wait . . . .

    Time’s up: did you come up with “apple,” to make “applesauce,” “pineapple” and “crabapple”? OK, let’s consider that a warmup. Try the same exercise—finding a word to make a compound word—with “bump,” “step” and “egg.”

    Did “goose” pop into your head?

    One more: for “back” “clip” and “wall.” . . . .It’s “paper,” for “paperback,” “paperclip” and “wallpaper.”

    If you’re like many people, you tried to solve each problem methodically, first finding a word that would go with, say, “sauce” and then trying it out with “pine” and “crab.” But if you’re like most people in a more important way, if you solved these brain-teasers you did so not through this grind-through-the-possibilities approach, but through insight. That is, you thought a little and then, wham, the answer suddenly hit you.

    Scientists have approximately no idea how this happens.

    But they’re trying to figure it out, partly because some of the more notable achievements in, especially, science and math came to their discoverers through such “eureka” moments—Archimedes' law of buoyancy and Newton’s theory of gravity, for instance.
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