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N'Gai Croal

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The Man Behind the Royal 'We' Says 'So Long'

11:00 AM, March 4, 2009 | Comments (12)
knockknock.biz luggage tags. Photo courtesy of justinph . I guess it's finally time for me to level up. It was the summer of '99 when I convinced my then editor to send me on a tour of the U.S. videogame industry. When I finally returned three weeks later,...

A Symposium On Game Reviews. Topic 1: Review Scores, Part IV

9:00 AM, December 29, 2008 | Comments (3)

A Symposium On Game Reviews. Topic 1: Review Scores, Part III

2:11 PM, December 22, 2008 | Comments (3)

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  • Hype: Weapons of Mass Seduction, Part II

    N'Gai Croal | Nov 15, 2006 11:20 PM
    In Part I of our interview with Sony Computer Entertainment America senior vice president of marketing Peter Dille, he explained the thought process behind the ad campaign for PlayStation 3. Here in Part II, Dille tackles Microsoft's two-tiered strategy... More
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  • Hype: Weapons of Mass Seduction, Part I

    N'Gai Croal | Nov 15, 2006 05:27 PM
    From the dulcet tones of Lance Henriksen 's voice to the disturbing images of a weeping baby doll, Peter Dille's second tour of duty at Sony Computer Entertainment is already having an impact. Currently SCEA's senior vice president of marketing, he also... More
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