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  • Hype: Weapons of Mass Seduction, Part II

    N'Gai Croal | Nov 15, 2006 11:20 PM
    In Part I of our interview with Sony Computer Entertainment America senior vice president of marketing Peter Dille, he explained the thought process behind the ad campaign for PlayStation 3. Here in Part II, Dille tackles Microsoft's two-tiered strategy... More
  • Hype: Weapons of Mass Seduction, Part I

    N'Gai Croal | Nov 15, 2006 05:27 PM
    From the dulcet tones of Lance Henriksen 's voice to the disturbing images of a weeping baby doll, Peter Dille's second tour of duty at Sony Computer Entertainment is already having an impact. Currently SCEA's senior vice president of marketing, he also... More
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The Peek
 
 
PROJECT GREEN

For decades, tiny Barrow, Alaska, has been largely unknown and unnoticed. But with increasing global activity in the Arctic--especially from oil speculators--things are changing … fast.

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