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Posted Monday, April 07, 2008 9:00 AM

Scoop: Novint Technologies to License Games From Electronic Arts to Boost Support For Its Falcon 3-D Touch Controller

N'Gai Croal

At last year's Consumer Electronics Show, one of the more unusual gadgets that we saw was the Falcon game controller from Novint Technologies, which allows users to feel objects and interactions in a 3-D manner. We were intrigued by the device's potential--its unique approach to force feedback (explained here) let us experience the sensation of touching different surfaces and materials--but expressed a good deal of skepticism about it's chances in the marketplace. Why? Because while there had been a number of recent runaway successes in the alternative input category--SingStar's microphone, Buzz!'s buzzers, Guitar Hero's guitar and the Wii remote--the first three were built around what proved to be killer exclusive software, and the fourth additionally benefited from being included with each and every Wii sold. By contrast, the Falcon was essentially an after-market, would-be mouse replacement peripheral with no exclusive software; and as such, we had a difficult time imagining it breaking through.

Still, slow and steady wins the race. Last week, Novint and Electronic Arts exclusively revealed to us their agreement by which Novint will license several EA games, which Novint will then patch to support its Falcon peripheral. The titles which are being modified include Madden NFL 08, Tiger Woods PGA Tour 08, Need For Speed ProStreet, Battlefield 2 and Battlefield 2142. Each of this titles has been previously released, but Novint CEO Tom Anderson hinted that the company might support EA's as-yet unannounced Need For Speed title for 2008. Anderson also told us that the Falcon had been championed at the highest levels of EA; CEO John Riccitiello had been shown a demonstration of the device while he was president under then-CEO Larry Probst, back when the Falcon was a $14,000 prototype. ("It wasn't practical for EA to be involved then," says Anderson.) The two men stayed in touch during Riccitiello's tenure at Elevation Partners, and when Anderson showed the Falcon to Riccitiello again in December, it was impressive enough for EA's CEO to have his lieutenants evaluate it and ultimately strike a deal.

What surprised us somewhat is that Novint will charge players who already own these games $9.99 for a patch (Anderson's own words) in order to make the games Falcon-compatible. (Full versions of the game, meanwhile, cost $29.95.) At a time when Novint needs to drum up as much support as possible from players, the $9.99 fee seems as though it's taking advantage of those who already own a Falcon and alienating those who don't. Still, with a three-month conversion time per title, we can't say we blame Novint for wanting to recoup some of its invesrtment.

Check back later in the week for our complete interview with Anderson and Jim Stadelman, a senior account manager in EA’s strategic sales and licensing group.
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Member Comments

Posted By: SamF (April 11, 2008 at 5:58 PM)

I don't think the PC crowd will ever buy this device. PC gaming is already expensive as it is and they are less likely to add a device that changes so much of the experience.


Posted By: tomnovint (April 9, 2008 at 1:13 AM)

lilricky, I understand your point, but I wasn't implying just using wordplay. "Upgrades" more accurately describes what we are doing, and I think using semantics already associated with a different situation (i.e. what people generally think of, when they think of a "patch") can create the wrong initial impression.

In my view, the important thing to realize is that we will be changing the fundamental gameplay in the games - it will be a whole new gaming experience and is a separte SKU in many cases. We also don't see the Falcon as a peripheral. We are working towards developing a large library of games and experiences that you will only be able to get if you have a Falcon, so we see it more akin to a platform than a peripheral. After you spend money on the Falcon, you will have access to a wide variety and depth of exclusive gaming experiences. We are looking to get hundreds of games out, including many AAA titles.

Specifically with respect to our selling upgrades, after people actually buy the upgrade or patch, irrespective of what one calls it, I doubt anyone will feel like they got a bad deal. On the contrary, I think people will see it as a great bargain for the value they receive, especially compared to the alternative of only being able to buy the Falcon SKU rather than even having an option of an upgrade. We get requests now for upgrades on current games where only a full version is available. I'd propose to postpone too much debate on this until the upgrades are out anyhow, and people can judge for themselves. As I said, I doubt a single customer will feel cheated. If people do have an issue with it, Novint will listen to our customers. thx, tomnovint.


Posted By: lilricky (April 8, 2008 at 7:49 AM)

I don't know Tom, gamers are usually pretty savvy when it comes to wordplay.  I don't think by changing the term from patches to upgrade, will get gamers to pay extra.  Let me tell you my way of thinking about this.  I'm a gamer, and when I buy a peripheral for my pc, I expect it to work.  I don't expect to have to pay in 2 installments just to use it with my games.  I would suggest tacking on to the price of the controller.  Just my 2 cents.   And oh, btw this story has posted on digg.com and bluesnews.com, so alot of gamers are going to read this and most likely feel the same way.  


 
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