
Aerosmith singer Steve Tyler in concert
With
the rising popularity of rhythm games like SingStar, Guitar Hero and
Rock Band, is it only a matter of time before some acts start going
exclusive in exchange for more loot. Ever since Harmonix and MTV Games
revealed last year that they would be offering full-length albums for download in Rock Band,
followed by Red Octane and Activision's announcement that they planned
to build an entire Guitar Hero game around a single band like Guitar
Hero: Aerosmith, we've wondered whether the game makers were locking up
exclusive rights to featured acts. It hasn't been easy finding out,
because the relevant developers and publishers have been surprisingly
reticent to discuss this matter.
Still, we persevered, and with
an assist from NEWSWEEK business reporter Ashley Harris, we've learned
that Aerosmith is indeed exclusive to Guitar Hero for an unspecified
period of time. "It's an exclusive deal for this game," Aerosmith
publicist Marcee Rondon told Harris. We confirmed this with Tim Riley,
Activision's vice president of music affairs, who told us through
Activision PR that "I can say that we do have the band exclusively, and
their catalogue should be exclusive to us beyond the one or two tracks
they had licensed out to Rock Band before we made our deal." (According to MTV's Rhythm Game Track Finder, it's one song: "Train Kept a Rollin'.")
So there you have it: we should not expect to hear Steve Tyler's signature wail or Joe Perry's shredding in Rock Band anytime soon. And given the nature of Aerosmith's involvement in the upcoming title--the band's name is in the title; their likenesses have been licensed; band members participated in motion capture sessions for the game--it makes sense that Red Octane and Activision wouldn't want to see albums like "Toys In the Attic" or "Get a Grip" turn up in the Rock Band store. But it does mean that for the time being rhythm game fans with catholic (lowercase "c") tastes will have to continue buying both games in order to scratch every itch, rather than being able to count on one title or the other to serve as the Ultimate Music Game. We'll keep pushing Harmonix and MTV Games to find out whether they've signed up any artists to exclusive deals for Rock Band (Jeff, Bryce--holla at ya boy!), and once we do, we'll be sure to pass the scoop on to you.