N'Gai Croal
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Aug 21, 2008 04:11 PM
Earlier today, the Port Washington, NY-based NPD Group, which tracks sales data for the videogame industry and other sectors, issued a press release about a new service that it would be offering along with its counterparts in the U.K. and Japan. Titled the "Top Global Markets Report," the three companies state that it will be "the first report to integrate point-of-sale (POS) data for video game software sales in the world’s largest games markets," specifically the United States (NPD), the U.K. (Chart-Track) and Japan (Enterbrain). To clarify some details in the announcement, we dashed off some questions to NPD toys and videogames analyst Anita Frazier and corporate marketing director David Riley. Here's what they wrote back:
How did this collaboration among The NPD Group, Gfk Chart-Track Ltd and Enterbrain come about? Who approached who first?
David Riley: The foundation for this was built back in 2004 when we met with Enterbrain at E3. NPD's relationship with Enterbrain grew from there. We've had long-standing relationships and various business partnerships with both GfK and Chart-Track, so it only made sense to form this alliance.
Will the Top Global Markets Report be issued in North America simultaneously with the monthly NPD videogame reports ? If not, how soon afterwards can we expect the global report?
Anita Frazier: This is a top global markets report, not a comprehensive global tracker. The report will be issued to subscribing clients. The Global Markets database won't be available simultaneously with the standard U.S. database. It will be released a few days after but we don't have a set schedule at this time.
Which parts of the report will be made available to media and the public? Can we expect to receive both hardware and software data?
To read the rest of our Q&A in its entirety, click on the link below.
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