Kurt Soller
|
Oct 24, 2008 10:07 PM
By now, you've probably heard
that Politico.com
discovered the McCain campaign had spent more than $100 thousand outfitting
Sarah Palin for her appearances since she was picked as a VP candidate. In
response to the spending, NEWSWEEK put together a photo gallery of her wardrobe
accompanied by comments from the employees of Saks Fifth Avenue, one of the
stores where the campaign spent money. Full Disclosure: I helped report it.
Much of the commentary on the gallery accuses NEWSWEEK of liberal media bias,
pointing out that Michelle Obama has worn some lavish pieces by designers like
Thakoon Panichgul and Maria Pinto throughout the year. I won't meddle here ...
but the Obamas spent their own money on these pieces. As such, they will be
able to keep these clothes even after Palin donates her new suits to charity,
as the campaign promised she would once the election ends. (For the
record: if Palin does decide to keep the wardrobe, she'll have to pay taxes on
these suits as if they were income).
But for most of our readers, neither the Michelle Obama comparisons nor the
ones to John Edwards' $400 haircut, held up. And it wasn't about the money:
"In the grand scheme of things, is 150k a lot?," asks one reader.
"No, but it demonstrates beautifully how out of touch the reps are. They
actually think this is normal behavior that she spends more on her clothes in
one afternoon than I spent on my home over 30 years. That is exactly why the
economy is in shambles, reps have no concept of money, 150k or 150
billion...its meaningless to them." That was echoed by others, who felt
that her hockey image was not one that could be upgraded at Saks Fifth Avenue:
"I'm an old independent who's voted for both Republicans and Democrats
over the past 40 years," writes John Conrad. "I don't care what kind
of clothes Sarah Palin wears and who paid for them. I don't even care if she
takes them back to Alaska with her. What I do find mildly amusing is that the
McCain/Palin campaign advisers want to portray her as a salt-of-the-earth
hockey mom that middle class women can identify with, and then trot her off to
buy new clothes at a couple of the most expensive clothing stores in the
country. I must admit, however, that she looks fine in them."
She does look fine. Which, in itself, was a problem for others: "This
$150k wardrobe budget confirms that Sarah Palin is nothing more than a visual
prop," writes another. "If she spent as much time learning about
national issues as she did getting fitted for $2500 Valentino blazers, maybe
Americans would have more confidence in her." Ouch.
Undoubtedly, there are those who will think that focusing on Palin's wardrobe
is foolish. Nonetheless, it seems that many of you took issue not with the new
clothes -- what candidate wouldn't need them? -- but with the hypocrisy of a
self-proclaimed populist in suits that cost a thousand dollars. Of all the media
outlets that touched on this issue, I think that Robin
Givhan, the fashion columnist at The Washington Post, framed it best:
In a statement, Palin spokeswoman Tracey Schmitt
played the indignation card: "With all of the important issues facing the
country right now, it's remarkable that we're spending time talking about
pantsuits and blouses. It was always the intent that the clothing go to a
charitable purpose after the campaign," she said.
What people are talking about, however, is not pantsuits and blouses. The
reality is that there is nothing especially outstanding about her clothes --
aside from the red patent pumps and that bright red leather jacket, which she
really should rethink. No matter how much they cost, they are not ostentatious
or eccentric. They are, quite simply, fine. What is baffling is the
mind-boggling evidence of a tin ear for the symbolism of popular culture.
Fashion is a form of self-definition. Any retail expert can tell you that part
of being a good merchant is finding a way of speaking to who it is the customer
believes herself to be. A smart retailer stands for something. And in our
culture Neiman Marcus stands for "elite," not for
"Everyman." The same is true of Saks. Barneys? Make that soy chai
latte-sipping, champagne-swigging elites.
When the campaign ends, we are to believe that Palin's wardrobe will be donated
to charity. Thus, if the McCain ticket loses, then, like Cinderella, Palin will
be stripped of her party clothes. And if the Republicans should win, Vice
President Palin will be forced to ditch her campaign costumes, start from
scratch and create herself anew.
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