Last
year, I declared that I had a love-hate relationship with the Consumer
Electronics Show, and upon arriving on Friday evening, I felt that same
rush of mixed emotions wash over me. I love the fact that I got in so
early--the show proper doesn't begin until the 7th--because I was
spared the singular pleasure of standing in a 45-minute long taxi line
at the airport. But I hate the fact that I'll be in Vegas for an entire
week. As much as I love the Strip's kitschy decadence, more than three
or four days here is enough to make most people start hating it; it's
the travel equivalent of eating too much cotton candy. I love seeing a
slew of intriguing new products, but I hate the way everything starts
to blur together after awhile, a numbing haze of product numbers,
gadget dimensions and other fact sheet minutiae. There's a thin line
between love and hate, and CES breaches it every single year...but I
wouldn't miss it for the world.
The key to surviving CES as a
working journalist for a general interest outlet like Newsweek is to
take in the smaller pre-show events, like Digital Experience and ShowStoppers.
Since these three-hour events are designed on a much smaller scale than
the main monstrosity, exhibitors are forced to focus on a handful of
their best products, which helps prevent us pixel-stained wretches from
being overwhelmed. There is a wrinkle, however: these events are
generally scheduled during the dinner hour. Now, the organizers are
kind enough to feed us--and ply us with liquor--but considering that
many of us journalists in attendance know each other, the eating,
catching up and rumor-mongering aspect of these events can easily
overshadow the actual gadget coverage. It's a delicate balance of
priorities that must be carefully calibrated every time. Hopefully I'll
get it right this year.
The first of these pre-CES events is CES Unveiled,
which is put on by the organizers of the Consumer Electronics Show
themselves. They give out awards to a number of products that are
debuting at the show, and at 4pm local time today, the press will get
to see those products and speak with the company reps at CES Unveiled.
I've always found this event particularly useful for getting a jump on
the week ahead, so I'm definitely looking forward to it. That's it for
now, but check back for more of Newsweek's CES 2008 coverage.