Brian Braiker
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Jan 7, 2008 03:31 PM
This place is overwhelming. You've heard the stats, but they bear
repeating: 2700+ exhibitors, 1.8 million square feet of floor space,
140,000 attendees, one too many Germans. I've been ambling around for
the past couple of hours and I've only seen the bulk of one hall (there
are three at the Convention Center alone, not counting the various
other CES-related displays and events scattered throughout town). I'm
not complaining, really, it's all very shiny and flashy. But you have
to feel sorry for the exhibitors—how do you stand out in an
environment like this? I saw a photo-editing display set up next to a high-tech sewing machine
display. CES: daring to take Bedazzled into the 21st century! Too much ... technology ... having ... seizures. People
are trying really hard to differentiate themselves. There are lots and
lots of scantily clad and heavily made-up ladies—tech tarts!—who
leap out at you and want to know "Are you sick of listening to your
voicemail?!" (Not if it's from you, hotpants --Ed.). It all smacks of desperation a little.
By far the best thing I've seen so far was a display that involved a
performance by a hip hop trio that called itself The Hip Hop Opera. At
first I was skeptical (I was, after all, on my way to track down Chuck
D, a true godfather, whose appearance here may be evidence that he is
no longer fighting the power. I would later learn he is in the South
Hall ... of a different hotel.) The Hip Hop Opera is fronted by a guy
who goes by Supernatural and who claims to hold the world record for
longest free style rap. A quick search on the Internets bears this out. First
he introduces his beat box buddy who does a dazzling display of
expectorational pyrotechnics, replete with Grandmaster Flash and Afrika
Bambaataa quotes. It would have made Dough E. Fresh proud. It would
have brought tears to Rahzel's eyes. Then Supernatural himself grabbed
the mic, encouraging the ever-ballooning audience to pull anything they
had had out of their pockets. Dude masterfully incorporated everything
into his rhymes for a good 20 minutes: Bluetooth, aluminum trinkets, mirror,
keys, a crochet needle. Here he is in action (pardon my Blackberry photo-taking non-abilities):

It was a masterful display and it would have gotten me curious about
any product that had his support. The only problem: I have no idea what
product he was there to support.
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Brian Braiker
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Jan 7, 2008 01:02 PM
It's a cliche reportorial trick, but a tested one: When you get to a new city, chat up your friendly cab driver. You always learn a little dirt, get a little flavor. (A fellow reporter once told me the same holds true for strippers -- of course, I wouldn't know. What? Why are you looking at me like that? Don't you believe me?) I've been to Vegas four or five times in the past (this is my first time here for work) and I always learn something new from the cab drivers. Like for example: they absolutely hate CES. Can you blame them? Some 140,000 technophiles flood the city, don't really gamble or drink to excess and leave, I am told, lousy tips. Now they have one more reason to be grumpy: competition. This year they're putting hundreds of additional cabs on the streets during CES (and that other convention). They're also having drivers work shifts of up to 12 hours, which doesn't seem entirely safe. I haven't been able to hammer down a specific number, but one cab driver told me there would be 800 additional taxis; another cabbie told me 500. These guys would make lousy fact checkers. Still, I was curious enough to Google around a bit and found the Las Vegas taxi driver blog, which has this fairly hilarious post about the CES demanding that the taxicab authority put 300 more cars into circulation. Key quote:
"CES is basically a show where juvenile geek’s from all the Globalist hot spots gather in Las Vegas to look at the latest gizmos nobody needs but are convinced they cannot live without.
Don’t expect any earth changing technology to flow from this latest GeekFest. Back in the late 1990’s when the Global Elite figured out the Internet truly could threaten their grip on World Dominance, they have worked mightily to insure the bandwidth never showed up which could have truly diversified Power to all Peoples of the World."
OK, a little batty. Still. Whether there are 300, 500 or 800 more cabs on the road this week is immaterial. It all boils down to one thing for my taxi-driving friends in this fairly astute and poetic conclusion:
"So in a nutshell CES and the Taxi Business are similar. Too many apps--too many cabs, and far too few roads and access points to make proper use of."
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Brian Braiker
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Jan 7, 2008 01:00 PM
The good people at Newsweek have seen it fit to send not one, not two, but three people from New York to Vegas this year. There's Steven Levy who has been writing books on technology since I was in fourth grade. There's N'Gai Croal whose knowledge of games and gadgets will leave you gasping in incomprehension approximately 6 seconds after you ask him "What are you looking forward to at CES?" Then there's, well, me. One of my prized posessions is a record player; my only television is sitting in a closet collecting dust. Forget about asking me the difference between Blu-ray and HD-DVD technologies. I am typing this blog entry from the press room at the Las Vegas Convention Center becuase I couldn't make my laptop go online from my hotel room. Which is fine because I forgot to bring my laptop's charger with me anyway.
So I'm the third man here at CES. You've got two of the best technology reporters working today, both of whom have their own Wikipedia entries. And you have me, a daddy blogger who, incidentally, can't seem to shake the stomach flu he woke up with yesterday, courtesy of his daughter. Obviously I'm not going to beat any lifetime beat reporters at their own beat. But I am a reporter, so with a little luck I'll be able to figure out which are the right questions to ask the right people. I'll be the advocate for the poor schlub who still pines for Betamax; the guy who gave up after Apple's Newton let him down.
And as a former arts editor, I'll be delving deep into the cultural significance of CES. For example: in breaking technology news I've learned that Chuck D is manning a booth here! Awesome! And Kevin Costner's band is playing later today. Rock on, Bodyguard! And did you know that there's a shadow convention going on this week as well? As it does every year, the Adult Entertainment Expo is, uh, going down simultaneously on the other side of the, er, strip. Hilarious! Aren't geeks the core consumers of porn? Isn't this some perfect storm of conventiony goodnes? You can bet I'll be putting my Luddite reportorial chops to work on this important CES story.