There has been a flurry of news stories on this final weekend of the
epic 2008 election, and everyone – inside and outside of the campaigns
– is trying to figure out what impact they might have.
Such things are hard to assess except in hindsight. So it’s worth
looking back four years ago, to where we stood so close to the
Bush-Kerry contest.
On the Saturday before the election, Osama bin Laden released a new
video in which he claimed that American security lay not in Kerry or
Bush’s hands, but in the hands of voters to end the war on terror.
Kerry’s aides later blamed the video for their ultimate defeat.
This time around, the stories that have emerged include the illegal
immigrant status of Obama’s half-aunt, and Dick Cheney’s late
endorsement of John McCain. Neither has the impact of the world’s most
wanted mass murderer. Neither speaks to any voters beyond the base of
supporters who already support McCain and Obama.
And inside the Obama campaign at least, there’s no sign that the numbers are moving anywhere.
The Gallup polls on November 1, 2004, showed an even split in the
battleground states and a national race that leaned toward President
Bush by just two points. In Wisconsin Bush led by 8; in Minnesota Kerry
led by the same margin. In Iowa Bush was up 2, and in Pennsylvania he
was up by4. In Florida Kerry was up by 3, and in Ohio he was up by 4.
Of those six states, the only two correct results were Kerry winning
Minnesota and Bush winning Iowa. The lesson: in the tightest
battleground races, the margin of error is a meaningful measure. This
time around, those states include Ohio, Missouri, Indiana, Florida and
North Carolina.
This weekend, Gallup’s tracking polls have remained remarkably
consistent. Gallup has three sets of numbers – registered voters,
likely voters based on an expanded turnout, and likely voters based on
traditional turnout. On Saturday, Gallup showed Obama up by 11 points
among registered voters, and 10 points in both models of likely voters.
Perhaps the most remarkable Gallup number of all: 27 percent of
their sample has already voted. At the current rate, by Election Day
that figure will be somewhere around 40 per cent. That means
last-minute stories have far less impact in this cycle than they did
four years ago.