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(Peter Dejong / AP) On Jan. 3, 2008, I arrived at the apartment of Paul Tewes, Barack Obama's Iowa state director, as the icy streets of downtown Des Moines filled with young Obamaniacs hugging and cheering, "We did it!" Upstairs, scruffy postcollegiate...

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Posted Monday, January 07, 2008 8:06 PM

'Change' Isn't the Only Thing Romney 'Borrowed' From Obama

Andrew Romano

What does Mitt Romney's new sign (as seen tonight at a Bedford, N.H. rally)...

 

... have in common with Obama's old sign (as seen at, like, every rally since last fall)? 

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It's called "Futura," and it's also the typeface of Volkswagen and director Wes Anderson--both young, "refreshing," think-outside-the-box brands. According to a fontophile friend, Futura conveys "purity, regularity and high modernism." 

Mitt, you sly dog, you.  

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Posted By: Script (December 9, 2008 at 12:54 PM)

That is not futura, there is a major differences in the stresses and finishes. If you look at the E and C they do not align to a futura E and C, the finishes are angular while futura uses perfect verticals. The G in change, also has a stroke change from round to vertical, futura does not have that.

Mitt Romney did use futura light though with extra kerning

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Posted By: Boomdog (January 8, 2008 at 11:02 AM)

Mitt reinventing himself?  I'm shocked.  And such a cheery slogan, too!

Next up from Rudy: "TERRORISTS WILL KILL YOU."

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