Despite being a (cough) blogger, I'm the first to admit that our insatiable, Web-driven, 1,440-minute news cycle
is annoying. Drudge. Halperin. Politico. The endless game of "gotcha."
But this week, the Internet proved that what it buildeth up--namely, a
story about Obama "refusing" to bestow his trademark fist pound on a
young Ohioan--it can also teareth down. And, as Martha Stewart would say,
that's a good thing.
Since the start of the modern media age,
tiny, telling details--images or quotes that seem to substantiate our
suspicions about a candidate--have repeatedly reoriented the narrative
of entire campaigns. Muskie's tears (actually snowflakes) convinced us he was unstable.
Dukakis's helmet "revealed" that he wasn't a credible Commander in Chief. And
Kerry's predilection for Swiss on his cheesesteak screamed "snob." Once
these impressions take hold, they're typically difficult to dislodge--even
if they're not particularly accurate.
On February 5, 1992, for
example, President George H.W. Bush, then running for reelection,
visited the National Grocers Convention in Orlando, Fla., where he took
particular interest in a mock-up of a checkout lane. Bush signed his
name electronically. He swiped a quart of milk. "Amazed by some of the
technology," he said. The lone newspaperman covering the event, Gregg
McDonald, noted in his two-paragraph pool report that Bush had a "look
of wonder" on his face at the time, but didn't feel the scene merited a
mention in his own story for the Houston Chronicle. (A pool report is a dispatch passed along to other
journos who can't attend an event because of space limitations.)
The next day, however, Andrew Rosenthal of the New York Times
transformed McDonald's description into a chiding front-pager about
Bush's lack of familiarity with the details of ordinary American life.
The "out of touch" theme quickly caught on. Soon, the Boston Globe
quipped that someone should tell Bush, elected as vice president
twelve years earlier, about video rentals, ATM cards and recycling as
well, while the Times reminded its readers that "upper-income
Americans" like the president "hardly experience the problems that
weigh so heavily on American society"--a "fact" that "has dangerous
political consequences."
The only hitch? The press got the
incident all wrong. Turns out that the device that impressed the prez
wasn't a regular scanner but rather a prototype that could "weigh groceries and read mangled and torn bar codes."
After at least a week of media mockery, a handful of reporters reviewed
a video of the event and concluded that Rosenthal--who wasn't even
there--had blown it way out of proportion. "Bush acts curious and
polite, but hardly amazed," wrote Newsweek. "It was prosaic, polite
talk," added Time. "If anything, he was bored." But by then, it was too
late. Slipping toward recession, the country skipped the swell who
didn't know his way around a supermarket in favor of a
blue-collar upstart who could "feel their pain."
I bring up the Bush incident because something remarkably
similar happened--or started to happen--this week with Obama. On
Tuesday, the Democratic nominee visited the Eastside Community
Ministry in Zanesville, Ohio. In a report
posted that afternoon, the pooler wrote that "not much [happened] in
the way of news," but closed with this bit of color: "As he left, a boy
tried to give him a fist bump. Obama said no. 'If I start that …' his
voice trailed off." The fist pound, of course, has become something of an Obama signature in recent weeks,
and when I read those lines, I knew that the press, starved as it is
for actual news in these dog days of summer, would pick them up. I
wasn't disappointed. First it was the Politico. Then Halperin jumped on board.
By dinnertime, the chatterati had transformed Obama's refusal to knock
knuckles with an adoring child into a metaphor for its new favorite
narrative--Obama as a typical, calculating pol. "He just keeps moving
to the center," wrote the Washington Post. "So conventional," added Maureen Dowd. "This makes us sad on so many levels," concluded New York magazine.
But a funny thing happened on the way to the checkout line. When
Obama read the reports, he told his staff that they were wrong. So they demanded a review, and Sunlen Miller of ABC News, upon examining
a video of the event, discovered that the Illinois senator was (gasp!) right. So she transcribed the actual exchange and uploaded it to ABC's blog:
Boy: Can you sign my hand?
Obama: If I start that…plus Mom might not be happy when she
comes home. She’ll be like, ‘what is the dirt on your hand?’…see ya.
Boy: Can you sign it in pen so it will come off?
Then, the boy raised his fist to get Mr. Obama’s attention as he
asked for a signature. Instead, he signed an autograph in crayon on
pictures they had been drawing.
By the end of the day, New York magazine and the Washington Post had
affixed corrections to their original items. Every major
political blog in the country had posted a version of Miller's report.
The Dowd column--the highest-profile record of Obama's "refusal"--was even
scrubbed of any trace of fists bumping (or not not bumping, as it were). This isn't to say that the press should be applauded for its courage or something. Hardly. But it is worth nothing that none of this was possible in 1992, when the media moved at the speed of newsprint--the
immediate video review, the immediate correction, the immediate
quieting of the cable chatter. By the time anyone reported that Bush
wasn't actually "out of touch," it was too late. But the boy from Zanesville vanished before the vast majority of voters ever met him. And when it comes to not-so-telling details, that's progress.
Now, if only we bloggers would stop salivating over this stuff in the first place...