Campaigns can be so tricky sometimes. Barack Obama had hoped to
dominate the news cycle today with a big foreign policy speech and a
trip to Iowa, but all it took was a little link forwarded to reporters
by the Clinton campaign to upstage things. If you haven’t heard,
Clinton, according to a very short post on her campaign website, raised
$27 million over the last three months--making it the first quarter
she’s out-raised Obama. No question it’s a significant accomplishment.
July to September is a traditionally slow fund-raising period for
candidates, which makes her numbers all the better. And yeah, Clinton
has finally raised more money than the guy who’s had all the buzz.
(Anyone remember that Oprah fundraiser a few weeks back?)
But as with most fund-raising numbers, there is the fine print. For
one thing, the only cash that really counts right now is contributions
dedicated for the primary. And in that department, Clinton raised $22
million vs. Obama’s $19 million over the last three months. Sad to say,
but in a campaign year like this, when every financial record has been
thrown out the window, a $3 million difference in a single quarter
isn’t all that. The big picture, based on the summary numbers (since
we have to wait until they file the nitty-gritty to the FEC later this
month): it looks as though Obama still leads when it comes to
fund-raising strictly for the primary. According to his campaign, the
Illinois senator has raised roughly $75 million to spend on the primary
campaign. Clinton, meanwhile, has raised about $62 million for the
primary alone. Of course, that’s not the only thing the two Democratic
frontrunners are quibbling about. Last week, the Obama campaign talked
up the fact that it had at least 93,000 new contributors during the
third quarter. Today, the Clinton camp boasted of 100,000 new donors.
Wow and wow-except that the Obama campaign admitted earlier this summer
that its “donors” include people who buy campaign t-shirts and bumper
stickers, a tally not often included by other campaigns, since many
farm out their merchandising to outside groups.
As crucial as these numbers are, we're still waiting for the most
important figures when it comes to Clinton v. Obama. The big question
facing the Dems: How much did each campaign spend over the summer? Did
Clinton continue to play it frugal? And how much money does each side
have in the bank to spend on the primaries? We’ll have to wait for more
fine print.