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The Gold Digger

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Posted Wednesday, October 24, 2007 2:25 PM

In Reel Life, Dan's Ads are Not So Real

Ramin Setoodeh

Touchtone Pictures'

The GoldDigger asked Disney to comment on its marketing strategy for the new Steve Carell film "Dan in Real Life" and they said nononono. The film's ads make it look like "Cheaper By the Dozen 3." But it's a chick flick. A good one, actually: "My Best Friend's Wedding" times "The Family Stone" plus Juliette Binoche, who gives the most charming performance of her career. (The Academy won't care, but the Hollywood Foreign Press Association should.) Given how poorly romantic comedies are doing at the box office, it might make sense for the studio to pretend the new Carell movie is another Steve Martin film. But it's dishonest, dontcha think?

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