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Posted Tuesday, May 13, 2008 1:30 AM

Crooks and Liars: Republican ‘re-branding’ poised to launch

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A couple of months ago, Rep. Tom Davis, a Virginia Republican and former chairman of the NRCC, told the WaPo , “The House Republican brand is so bad right now that if it were a dog food, they’d take it off the shelf.” GOP leaders probably didn’t care for the comparison, but they’ve been worried about the Republican “brand” for quite a while. Indeed, way back in October, House Minority Leader John Boehner (R-Ohio) quietly launched a re-branding initiative, working to with corporate advertising and rebranding experts to help Republicans turn things around. Seven months later, we’re finally going to see what these guys have come up with. Subscription-only Roll Call reported : After months working behind the scenes, House Republican...
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