Newsweek
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Nov 10, 2007 12:44 PM
Photo illustration by Viktor Koen for Newsweek
Jeanne Dulaney is a time-crunched software consultant who often eats out on the company expense account. But the 51-year-old from Montgomery, Ala., paid the price for her frequent restaurant dining: 40 extra pounds on her 5-foot 5-inch frame. With little time to commit to a real-world weight-loss program, Dulaney became a mouse-clicking dieting maven after seeing an ad for ediets.com. “I’m on my computer all the time, so I figured I’d give it a try,” she says.
Three years later, Dulaney is nearly 50 pounds lighter. She’s even started to run half-marathons with some new- found friends, other members of ediets.com. “Everyone who is trying to lose weight needs help,” she says. “I got mine from my computer.”
No one actually knows how many people like Dulaney have found weight-loss success with Internet-based commercial programs. But what is clear is that Web-based diets are becoming a booming part of the $30 billion U.S. weight-loss industry. The choices are endless. Internet-only weight-loss programs like ediets.com, diet.com and WebMD, and diet icons like Weight Watchers and South Beach are all competing for your weight-loss bucks. Even fitness franchise Curves opened a new online dieting site last week.
Although research into the effectiveness of online dieting is in its infancy, science is showing that it probably won’t hurt you. And, depending on the program’s components, these online purveyors may help you drop some pounds. With 24/7 access and anonymity, the sites may be helpful for folks who are too busy, or too shy, to attend a more structured program.
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