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Posted Saturday, December 08, 2007 10:33 AM

Shirts: Good Enough to Eat

Newsweek

By Paul Tolme

The odd ingredients appearing on the labels of ecofriendly fitness apparel—from corn to soy and coconuts—may cause consumers to wonder whether they should wear or eat their shirt. What can these products do for the environment? The Base3 Long Sleeve Zip, a thermal top made for cold-weather exercise, contains 92 percent Ingeo, a corn-based fiber. Supporters say it can be composted when worn out, though corn farming’s intensive water use takes away a kernel of sweetness ($98; nau.com). Marmot’s Midweight Long Sleeve Zip for women contains Cocona, a fiber made from coconut shells. The fabric traps odors, and it uses a waste product of the coconut-growing industry ($49.95; marmot .com). Recent media reports have questioned whether the Vitasea fabric from Lululemon Athletica (lululemon .com) really contains seaweed, but the company stands by its products. Before buying any newfangled shirt, remember: the most ecofriendly garments are the ones you already own.

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Member Comments

Posted By: bradpoorman (December 19, 2007 at 6:41 PM)

Paul,

The Lulu dilemma has pointed out how careful everyone should be in making claims and describing exactly how they support their claims. We certify all of our cocona(TM) fabrics and have strict licenses with all of our suppliers and brands for how to make and talk about our technology.

Unfortunately, information sometimes is "marketized". Our cocona (TM) technology is actually activated carbon derived from coconut shells that is permanently embedded into the fiber through a patented process. The fiber is not derived from coconut shells. I am sorry that you were misled.

regards,

Brad Poorman

CEO

Cocona Inc.


Posted By: iyolles (December 10, 2007 at 7:50 PM)

Paul,

Thanks for writing about our use of PLA in our Base 3 Long Sleeve Zip. As you indicate, in pursuing the development of mores sustainable fabrics and products there are often trade offs. Much of the business of making clothes involves complex choices, meaning there isn't always a perfect solution.  With that in mind we recently launched a new section on our website entitled Grey Matters, in which we examine many of the difficult decisions we've faced and explore why we've chosen the path we have.  Its our attempt to be as transparent as possible.  If you'd like to check out the backstory regarding our decision to use PLA you can do so at:

https://www.nau.com/homepage/index.jsp#/greymatters/the_issue__pla_and_corn_as_a_fiber_source&3

Regards,

Ian


 
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