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Posted Saturday, January 19, 2008 12:56 PM

Hot Air From Apple

Steven Levy

No one expected Steve Jobs to top last year’s iPhone at his keynote speech at last week’s Macworld Expo. And he didn’t. But the Apple CEO did show off a set of products that will keep the Mac momentum going.

The fanboy crowd in San Francisco roared loudest at the MacBook Air. A gorgeous three-pound computer with a sleek aluminum skin, so thin that you could slip it under a door, it’s the Kate Moss of laptops. At $1,799 it has limited storage, a nonremovable battery and no DVD drive, but stylish road warriors will love it.

Jobs also announced iTunes movie rentals. All six major studios will offer their films for rental at $2.99 (for older films) and $3.99 (for recent releases, 30 days after the DVD comes out). High-def versions will cost a buck more. The rental process is the same as purchasing a song or TV show, but once you click RENT MOVIE you have 30 days to start a 24-hour window for watching the flick, either on your computer, iPod or iPhone.

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Rentals will also work on Apple TV Take Two, a revamped version of the company’s not-very-successful living-room media server. The newer model is cheaper ($229) and doesn’t require a computer.

But maybe the cleverest new product is Time Capsule, a combination Wi-Fi base station and hard disk drive that automatically makes backups of your files that will be eternally retrievable using the Time Machine feature of Apple’s Leopard operating system. At $299 (for 500 gigs of storage) or $499 (for twice that—a terabyte!) it just might save your skin one day.

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