Newsweek
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Jun 14, 2008 01:26 PM

Illustration: Chris Gash for Newsweek
By Ashley R. Harris
Like so many women, Michelle La Rocca knew from childhood exactly what she wanted her wedding to look and feel like: Cinderella at the ball. But when the big day rolled around last summer, she was hit with a dose of reality. La Rocca’s Prince Charming didn’t have a king’s ransom in the bank, and she didn’t have a fairy godmother with a platinum AmEx. Clearly, paying for her dream wedding was going to require some creativity.
Taking inspiration from Cinderella’s mouse friends who fashioned a ball gown out of scraps, La Rocca began scurrying around for ways to fulfill her dream on the cheap. She sent out handwritten invitations instead of engraved ones. She scavenged the reception hall for leftover vases and candles to make table centerpieces. She and her fiancé bought candy in bulk to hand out as parting gifts and wrapped them with ribbon and a card. And even though she swore she would never skimp on her gown, La Rocca ultimately bought hers at— gasp!—a discount bridal store.
La Rocca is hardly the only budget bride. With the economy in the tank and the cost of the average wedding now a budget-busting $28,000, “people are doing more research and paying more attention to the details,” says Rebecca Dolgin, executive editor of The Knot (theknot.com), a wedding Web site. “The trend has moved away from everything-has-to-be-over-the-top, ” says Alicia Rockmore, CEO of lifestyle consultancy Buttoned Up (getbuttonedup.com), who says more and more couples are saving their money for the things that come after the big day, like houses and children. “The happiest day of your life should not be your wedding,” she says.
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