Karen Springen
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Sep 13, 2008 11:58 AM
Nice Threads: 'Gossip Girl''s Ed Westwick (left) and Taylor Momsen
James Devaney / Getty Images (left); Soul Brother-Film Magic-Getty Images
Fashion consciousness isn’t new to the schoolyard set. But with more and more TV shows about wealthy teens, like the CW network’s “Gossip Girl” and MTV’s “My Super Sweet 16” on the airwaves, parents may find themselves bombarded with an unprecedented number of requests for $140 Coach bags and $60 Abercrombie jeans. Here’s how to balance the desire to make your kids happy with the need to avoid bankruptcy.
• Ask why kids want designer duds. Usually, the motivation is to fit in or acquire social status. Christine Feiler, whose kids are 6, 9, 12 and 14, says she regularly hears: “Everyone else has it!” One strategy is to talk about alternative ways of accomplishing that same goal, says Dee Shepherd-Look, a clinical psychologist who specializes in children and families. Parents can encourage their kids to more actively call friends and organize gatherings. “Studies on adolescent popularity show that popular kids are the ones who reach out, make things happen, who tend to be complimentary to other kids,” says Shepherd-Look.
• Lay out the financial picture. If a kid begs for pricey apparel, “the parents can smile and say, ‘That would be grand, but we can’t afford it’,” says child psychiatrist Elizabeth Berger, author of “Raising Kids With Character.” Then kids will understand a “no” is “not that the parents are just being mean,” says Brad Sagarin, an associate professor of psychology at Northern Illinois University. Don’t dwell on the electric bill and the mortgage with younger kids. Instead, ask if they would give up a birthday party to buy an Abercrombie shirt.
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