Linda Stern
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Sep 20, 2008 12:19 PM
Stock traders can talk about numbers all they want. But it’s emotions that move the market. Anyone who spent last week checking their 401(k), biting their nails, calling their broker and selling everything already knows that.
Now researchers are getting more focused on exactly how investors let their moods move their money. “There is an important relationship between emotional intelligence and investment behavior,” says John Ameriks, of Vanguard Investments. He’s seen investors engage in a host of self-defeating, psychologically driven behaviors.
Sometimes they simply freeze in the face of market turmoil. Or they trade too much. They fall in love with loser stocks they have chosen, and refuse to sell them until they’ve recovered—which may never happen. They follow the pack in and out of tech firms, real estate, oil-company stocks and the Dow, rationalizing that it’s safer to stay with the crowd. They bounce between fear and greed, buying high and selling low. People who are emotional tend to trade more often than people who are emotionally controlled, says Ameriks, and all that trading tends to be unprofitable.
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